Angus are rapidly becoming the most widespread and keenly sought after temperate beef breed in the world. This expansion is due to the greater profitability which can be achieved using Angus. Here are some of the reasons why beef producers are choosing Angus:

1. Market Demand
Both domestic and export markets currently pay a premium for Angus cattle. Feedlots targeting the high quality Japanese market prefer Angus because of their growth and marbling ability. Several feedlots in Australia feed almost exclusively Angus cattle for the long-fed Japanese B3 market. Angus weaners are also in high demand by re-stockers for pasture finishing programs targeting a wide range of markets from domestic steers to heavy grassfed export bullocks.

2. Market Versatility
Angus are well known for their tremendous market versitility. They have the ability to grow to heavy market weights quickly without becoming overfat. They also have the ability to finish at lighter weights if desired. Angus have excellent carcase quality, high muscling and moderate maturity patterns providing maximum market versatility.

3. Superior Fertility and Maternal Ability
Angus females reach puberty early, go in calf quickly and continue to breed regularly to a late age. Angus have a reputation for maintaining high fertility even under difficult seasonal conditions. Angus cows are excellent mothers with good milking ability. They are easy calving, easy care cattle.

4. Meat Quality
Angus are known throughout the world for their ability to consistently produce the finest high quality beef. Straightbred and crossbred Angus steers are keenly sought after for pasture and feedlot finishing programs to target high quality beef markets. The superior meat quality of Angus cattle comes from their ability to lay down intra-muscular marbling (taste) fat during the finishing phase, together with excellent tenderness, texture, flavour , meat colour and fat colour.

5. Hardiness and Efficiency
Angus are found in all areas of Australia from the high altitudes of the Monaro, with cold temperatures and variable seasons to the boggy conditions experienced during wet winters in Gippsland, Victoria. They are also found in hot, dry conditions of central Australia. Angus cows forage well on steep hillside country. They are hardy enough to look after their calves and still go back in calf in dry, tough years. There are no cancer eye problems with Angus or their crosses.

6. Best All Round Balance
One of the most important attributes of Angus is the tremendous balance of highly fertile, productive females and high quality carcases suited to a wide range of markets. Different breeds excel in different things. Angus are the best all rounders. They are used in crossbreeding programs for their maternal ability, market value, carcase quality and for their growth and hardiness.

7. Large Documented Gene Pool
Angus cattle are bred on every continent in the world. The large number of Angus animals provides an immense pool of available genetics that allows the breed to respond to new challenges and commercial demands. Australian Angus breeders have successfully utilised bloodlines from many countries. Performance recording identifies high performing animals in Australian production systems that are then used widely through AI providing commercial breeders with bulls to meet market demand.

8. Committed Service Backup
Angus Australia provides a wide range of educational, recording, and promotional services to members and their clients. These include the provision of up to date technical information, the promotion of Angus to feedlots, processors and retailers and the development of branded beef products to increase the demand for commercial Angus cattle.