JOHN KILROY ENTERS MACCAS FOR THE FIRST TIME

Brisbane’s leading beef restaurateur John Kilroy walked under the golden arches for the first time to find out what the McDonald’s Angus burger fuss was all about and rated the burger as ‘very good’ and suggested the younger generation now recognizes Angus as a premium product.

The interest in Angus, especially shown by the young, internet savvy ‘fast food’ demographic, has Brisbane restaurateur and beef guru John Kilroy salivating at what he sees as potential customers ‘hip’ to eating meat.

‘If you have a menu with Angus on it, it sells,’ he said.

‘I never eat McDonald’s but I’ve had an Angus burger and they are really good. And the younger generation coming through will immediately recognize Angus as a premium product. Whoever thought of this Angus campaign deserves a very big rise in the pay packet,’ said Mr. Kilroy.

CAAB’s chief executive Phil Morley says the campaign has been an ‘absolute coup’ for Angus producers.

‘The Angus burger gloss was rubbing off on the red meat industry with butchers asking for more CAAB products for their shops to meet the increased enquiry for Angus product.