Our Vision:

Leadership in the delivery of innovative programs that enhance and promote the value of Angus cattle and Angus beef products.

Our Mission:

To increase the profitability of our members and their customers through the delivery of innovative programs that enhances and promotes the value of Angus cattle and Angus beef products.

Our Objectives (from Constitution):

The objects for which Angus Australia was established are to carry out any activities which advance the interests of the Australian Angus-based cattle industry. Included in these activities are those:

1. To maintain the Breeding Registers and any other pedigree and performance records needed for the genetic advancement of Angus-based cattle;
2. To increase Members' ability to develop and produce world-leading Angus-based cattle and related genetics;
3. To increase Members' ability to market world-leading Australian Angus-based cattle and related genetics;
4. To increase Members' ability to produce and market world-leading Australian Angus-based beef and related animal by-products;
5. To establish relationships with other organisations whose purpose is to improve and promote the beef cattle industry.

Our Core Values

• Integrity in all our dealings with members and service providers
• Respect for the needs, skills and abilities of members, Board and staff
• Shared responsibility for improvement among members, Board and staff
• Nurturing of an innovation culture among members, Board and staff
• Outcome focused in all dealings

Our Strategies

1. Breed Development: To equip members and their customers with innovative tools and the necessary knowledge to achieve continuous improvement of the competitive advantages of Angus and Angus-influenced cattle and beef
2. Marketing: To promote and market the competitive advantages of Angus and Angus-influenced cattle and beef
3. Education, Extension and Youth Development: To enhance member skills and youth involvement through the conduct of an innovative education and youth development program
4. Organisational Support: To operate as an efficient and effective organisation with quality human resource capability that satisfies members’ needs, monitors strategic direction and complies with all legal and corporate requirements