Breed Development

Goal: To equip members and their customers with innovative tools and the necessary knowledge to achieve continuous improvement of the competitive advantages of Angus and Angus-influenced cattle and beef 

Strategies:

• Provide an efficient female inventory and animal registration service
• Provide accurate genetic description of Angus and Angus-influenced seedstock for all traits of economic importance through Angus Breedplan and other genetic evaluation tools
• Develop a strong innovation culture within Angus Australia and its members resulting in the application of new and improved services and tools for breed enhancement

Marketing

Goal: To promote and market the competitive advantages of Angus and Angus-influenced cattle and beef

Strategies:

• Promote Angus advantages via a wide range of available electronic and print media
• Maintain an industry leading website that creates a strong image for the Angus breed
• Work closely with Certified Australian Angus Beef Pty Ltd (CAAB) and other organisations with Angus brands to facilitate the promotion of quality Angus beef products
• Promote and facilitate the domestic and export sales of Angus seedstock and commercial cattle
• Monitor the market position of Angus and Angus influenced cattle

Education, Extension and Youth Development

Goal: To enhance member skills and youth involvement through the conduct of an innovative education and youth development program

Strategies:

• Provide innovative education and extension support activities for members and their customers
• Develop innovative tools for web-based delivery of key extension and educational materials
• Encourage youth involvement in the beef industry through the conduct of a vibrant Angus youth development program

Organisational Support

Goal: To operate as an efficient and effective organisation with quality human resource capability that satisfies members’ needs, monitors strategic direction and complies with all legal and corporate requirements

Strategies:

• Maintain appropriately skilled personnel to support effective management systems, organisational structure and practices, and to ensure compliance with all legal and government legislation and codes
• Maintain an effective and appropriately skilled Board of Directors
• Support State Committees and Regional Groups
• Conduct regular review and planning to ensure that Angus Australia maintains its leading edge in the beef industry
• Maintain the Constitution to ensure that it continues to meet Members needs
• Accurate and timely completion of all necessary business and legal requirements