Angus producers perfectly positioned in the beef industry

May 27, 2016 3:25 pm

The outlook for the beef industry is looking brighter than ever and high quality Angus beef producers are perfectly positioned to make the most out of the opportunities available.   This was the key take home message from the 2016 Angus National Conference.

Delegates from all over Australia and as far away as Mexico descended on the border town of Albury, NSW for the sold out Angus National Conference last week.

Conference participants heard from industry leaders from the production, feedlot, processing, export and retail sectors, that systems were either in place, or under development, that would address the ongoing challenges and constraints to deliver greater returns and profitability to all participants in the industry.

Examples provided by speakers included the development of quality beef brands and labels underpinned by better objective measurement systems for carcass yield and meat quality (eg.via MSA), the importance of good documentation, quality assurance and verification systems; and, improved communication of objective data through the supply chain.

Networking Opportunities


Conference delegates enjoy the trade show

A trade show was held in conjunction with the conference giving attendees the opportunity for networking and interaction with other producers and industry service providers. On display were the latest technologies and products associated with progressive beef production.

Coopers Animal Health Territory Sales Manager for Northern Victoria, Mandy Macartney was very pleased with the level of patronage during the trade show.

‘We have had the opportunity to put our products in front of a good crowd of people and more importantly the right audience’.

‘What has been great is that we have been able to answer a lot of questions for people currently using our products’.

Dr Sophia Edwards, the Technical Specialist for Reproduction with Vetoquinol would like to see more involvement with Angus producers face to face. Dr Edwards found the opportunity to discuss the, ‘Real issues one on one with producers, as a valuable way to interact’.

Gala dinner


Guests at the gala dinner.

Guests at the gala dinner on the Thursday night heard Jason Strong the Managing Director of the Australian Agricultural Company (AACo) speaking on the transformation of AACo from a pastoral company to a fully integrated modern beef business.

Mr Strong, a former winner of the Angus Youth National Judging, University of Illinois Scholarship, paid tribute to the Angus Youth program and how it helped mould his path in the beef industry.

During the dinner over $9,000 was raised for the Angus Australia Foundation during the Genetics Auction. This money will go a long way in supporting the initiatives of the Angus Foundation; helping Angus Australia to conduct youth development, education and research programs.

The future is bright


Delegates during the conference sessions.

Newly appointed Angus Australia President Libby Creek thought the conference was excellent with a great range of interesting speakers.

‘The feedback I have had from attendees has been very positive. It is great to see Angus Australia members continually seeking information and knowledge to assist them in the direction of their breeding and marketing programs. That is what I think sets our breed apart from many others – the progressive attitude of Angus producers’, said Mrs Creek.

In closing the conference, Angus Australia CEO Mr Peter Parnell said that speakers over the two day event conveyed a consistent positive message for the future of high quality beef production.  However, he warned that in order to fully capture these opportunities speakers highlighted the need for all sectors of the beef supply chain to work together in beneficial partnerships to increase the rate of technology adoption and to implement smarter production and marketing systems which delivered consistent high quality product to global beef consumers.

We heard that whether we look at the demands of customers of Woolworths and McDonalds, the stringent standards required for quality Angus beef brands, or the needs of live exporters sending Angus breeding stock to international markets, the one common message was the need for continuous improvement of quality and consistency. “This could only be achieved by the different sectors of the industry working together with the needs of the end consumer in mind”, said Mr Parnell.

Videos and presentations from the conference and some of the speakers will be made available over the coming weeks.

Top image: Newly appointed Angus Australia Director, Sam White, Bald Blair Angus NSW, with Nigel Semmens, Genetics Australia.

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