GenAngus 2021 Speakers

The program is designed for individuals seeking further knowledge, skills and confidence on a range of elements associated with conducting a successful business no matter what your background. The program has key elements of key business skills success, marketing and communications, Breeding and Genetics for Beef Cattle,  teamwork, leadership and creating key networks and as such an exciting line up of speakers have been invited.


 

Simon Quilty – Global Agritrends

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Simon graduated from a bachelor of Melbourne University Agricultural Science in 1987. His first job was as a research officer with the Victorian Farmers Federation Pastoral Group for four years and was involved with bringing farmers and the meat processing sector together in Victoria with initiatives like establishing a direct shipping service from Victoria into Japan to open up the Victorian chilled beef market in Japan.

Simon moved into the meat trading and processing sector in 1990 working for Louis Dreyfus Australia for four years – spending part of his training in North America – at the time LDC was the largest single buyer of export beef in Australia. Simon’s career moved to ConAgra Foods who at the time owned Australian Meat Holdings and DR Johnston where he worked for seven years and once again resided overseas – his involvement with meat trading remained until 2010 with his own trading company and established his own brand names in various countries.

In recent years Simon has moved into the risk management sector and developed derivatives and meat swaps that are used by companies in both North America and Australia on managing price risk in processed meat and livestock. Simon spent two years working as a consultant with FC Stone in started up the livestock and meat desk and in 2015 co-founded the Southern Aurora Group.

Today he is an independent meat and livestock analyst and also brokers swaps on behalf of large financial institutions in Australia and the US and brokers physical meat products around the world (namely from Australia, NZ and India) working with large international companies that have interests in China, Australia, New Zealand, Japan and the US.

In the last two years Simon has spoken at 62 Australian and international meetings and conferences on global meat trends giving his thoughts and views on where meat and livestock prices could head giving detailed analysis behind demand and supply trends across key global markets.

In 2020, Simon established Global Agritrends Downunder subscription business with the US parent company, Global Agritrends founded by Brett Stuart and Richard Fritz. Global Agritrends looks at beef, pork and poultry trends across the world and gives in depth analysis two to three times a week on what current global events are impacting the market.

Simon also has a very active meat and livestock consulting business and works closely with medium size to large meat processors, live cattle exporters, Australian feedlotters, backgrounders and Australian farmers and importers in China, Japan and the US.

 

Heidi Wright – Founder & Director, Wright Social Pty Ltd

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Heidi Wright is the Director of Wright Social Pty Ltd, a resourceful and strategic team of social media experts specialising in Facebook, Instagram and LinkedIn Marketing for the agri-rural sector. Our purpose is to help organisations that add-value to the agriculture, food and fibre sectors to GROW, through providing ongoing access to world-class social media strategy and tactics, executed in a way that aligns with their core values. Heidi shares a connection to grass roots agriculture with a passion for authenticity unique to every single business and client.

 

 



Deanna Lush – Co-Founder & Managing Director, AgCommunicators

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Deanna Lush is a strategic communication specialist focused on primary production, natural resources and agri politics. As a journalist, editor and media adviser by trade, she is now Managing Director and Co-Founder of AgCommunicators, a consulting company helping organisations dedicated to rural and regional Australia achieve their goals and reach their potential. The company offers expertise in communication and marketing, education and training and a range of specialist project skills. In addition, Deanna and her husband Steen Paech farm 4500ha about 80km east of Adelaide.

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Angus Street – CEO, AuctionsPlus

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A global agribusiness executive with success achieving business growth objectives within start-up, corporate and rapid-change environments. Angus has extensive experience with technology systems, which require deep understanding of critical business drivers in multiple markets and industries, opening of new markets through strong sales and trade marketing as well as growing businesses through innovation, process improvement and transformational technologies. CEO of AuctionsPlus, Angus is focused on taking the $2.3 billion GMS business to the next level. Angus wants to add value right along the supply chain and sees online marketplaces as a key enabler of success. Passionate about helping businesses evolve to stay ahead of the pack through the use of digital technology, Angus believes that with a little country music, genuine conversations and a motto of ‘the sum of us beats the one of us’ we can shape the future of the Ag sector.

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Tim Gentle – Founder and Director, Think Digital

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Founder and Director of Think Digital, self proclaimed Digital Crusader, Educator & Entrepreneur. An advocate for regional, rural and remote Australia.   Think Digital is an XR Studio that creates Immersive Technology (Virtual Reality + Augmented Reality) solutions for Agriculture to assist with Marketing, Education, Training and on Farm Productivity gains. Clients include Governments, Industry Bodies, Universities & Corporates

FarmVR and FarmAR Apps are used extensively in education, to teach kids where their food comes from and to inspire them to consider a career in Agriculture. Tim’s 14 metre Mobile Classroom, travels throughout Regional, Rural and Remote Australia delivering digital education and XR Experiences at Ag shows, events and conferences, and recently featured on ABC Landline. He has over 20 years of experience in Marketing and the Digital world. Tim’s energy, enthusiasm and industry knowledge has been shared in well over 2000 workshops both internationally and across Australia.  Tim has also architected over 1000 websites for an array of customers. Tim worked with his Dad on the family dairy farm in the Goulburn Valley, Victoria for many years, before starting up his own business in Digital Marketing.

His vision is to help feed the world! Learn more about Tim. www.think.digital | www.farmvr.com | www.timgentle.com

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Francis English – Rural Manager, Rabobank

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Passionate about finance and agriculture, Francis’ role as a Rural Manager with Rabobank is the ideal combination. This is supported by previous work with the Federal Department of Agriculture in Canberra, and as a CPA accountant working with primary producers in South East SA. Now based in Adelaide, he travels across SA to see clients at their kitchen table and help them to manage and grow their business. He has a straightforward approach, and is enthusiastic about financial literacy and having an organised approach to business ownership.

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Steven Mirtschin – Succession Planner, Proagtive

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Steven Mirtschin has extensive business and professional experience including over 10 years as a former Agribusiness Bank Manager for a major Bank. Steven has a degree in Agricultural Science and now operates a number of small businesses on behalf of his family. Steven joined the Proagtive team in 2016 and has worked with families throughout Queensland, Victoria and New South Wales.

Steven grew up on his family farm on the Darling Downs, Queensland, which is still owned and operated by other members of his family. Steven now lives near Canberra with his wife Joanne and their two children.

Steven’s aim is to deliver strategic thinking, tailored advice and integrated solutions for family businesses and agricultural enterprises.

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Jess Cavanagh – Succession Planner, Proagtive

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She is passionate about the evolution of modern agriculture and seeing that farming families use best practices to ensure longevity and sustainability of the industry. Jess holds a degree in Arts/Laws and worked in private practice in Dubbo before moving to her hometown of Harden and working in the field of Economic Development for Local Government. Jess has been with the Proagtive team since 2018.

Jess is fourth generation in a family farming business. Her husband, Brad works in the business and also runs his own Angus stud. Jess sees family farm living as the best type of lifestyle for raising her three children and teaching them to realise the major role that agriculture plays both domestically and internationally.

Jess’ dream is that Australian families will continue to have the passion, drive and skill to continue in their roles as custodians of Australian farms, well into the future. Jess believes the Proagtive team has the expertise to assist families in upholding this dream.

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Pete Clark – Director, 21 Whispers

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Uncertain times require certain minds. As the world changes and adjusts to our new normal our mindset will be the difference that makes the difference. 21 Whispers was born to build that very capability. We believe life whispers to us, and occasionally – it shouts. When it shouts, we tend to do something about it.

Pete specialises in leadership team alignment and executive facilitation using mindset and behavioural methodologies to bridge the performance potential gap. Results are achieved by providing tools and strategies to close the gap and offering support along the way. Pete has engaged with C-suite executives and leadership teams for over 20 years. Previously, he was a Partner with full-service training organisation rogenSi heading up the leadership & mindset practice within the APAC region.

Pete is more interested in your progress than your comfort and client feedback is that his style is engaging and interactive; pragmatic yet stretching; empowering but edgy. His clients include: Air NZ, NAB, ANZ, KPMG, Discovery, Novartis, Unilever, CoreLogic and Arup.

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Diana Wood – Marketing & Communications Manager, Angus Australia

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The Angus breed is in Diana’s blood, she grew up on parents property at Coonamble NSW where Outwest Angus has been run since its inception in 1989. Diana’s grandfather is a life member of Angus Australia.

Diana is a product of the Angus Youth program having been an Angus Youth Ambassador in 2002 and involved in the Angus Youth Management Committee in subsequent years. In 2004, Diana won the Angus Youth National Judging Competition and subsequently studied at the University of Illinois in 2005 on a scholarship as the award for winning that competition.

Diana has completed a Bachelor of Economics with a Marketing Major at the University of Sydney and has worked as a Marketing and Administration Assistant at the Balmain Leagues Club, as a TACE processor at ABRI, Executive Officer at Murray Grey Beef Cattle Society, Marketing Assistant and Marketing & Communications Manager at Angus Australia.

Given her involvement in the Angus Youth program, Diana has a passion for supporting youth in agriculture and believes it is integral for the up and coming stars of the beef industry to be provided access to the tools which can help them succeed, in particular in the areas of marketing and communications.

Presentation synopsis:

Do you have a powerful brand identity? Many of us ‘brand’ our cattle so they can be identified, but have you given any thought to building a brand identity for your business that is instantly recognisable in the marketplace? A brand identity is the sum total of how your brand looks, feels, and speaks to people. (Sometimes that even includes how it sounds, tastes, feels, and even smells.) It is best to look at branding as an opportunity to distinguish yourself in your chosen market, and not an obstacle you need to jump over. It is an opportunity to show the world who you are and what you can do for the world.

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Richard Officer – National Strategic Alliance Manager, Achmea Australia

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Richard Officer joined Achmea Australia in February 2016 as Risk Specialist for the border regions of Moree (NSW) and Goondiwindi (QLD).

Richard was promoted to Senior Risk Specialist in 2018 and in January 2019 joined the company’s senior leadership group as the NSW Regional Manager.

During this time Richard developed industry partnerships to increase brand awareness and became the National Strategic Alliance Manager in November 2020.

Born and raised on a broad acre farming enterprise outside of Boomi in Northern NSW, he has a strong understanding and knowledge of farming communities and their exposure to risk.

Richard has a Bachelor of Business (Economics) and, prior to Achmea Australia, was a director of a Commodity Brokers firm servicing agricultural clients and their marketing exposure.

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