As we have given a nod to those people and programs that have contributed so significantly to the development of the Angus breed in Australia and Angus Australia, Angus breeders have come together around the country to celebrate this significant milestone that all began in May 1919.
As we have travelled across Australia to celebrate the Centenary, we have asked members to share with us their thoughts on the success of the Angus breed and Angus Australia.
Bea Litchfield, Hazeldean Angus, Cooma New South Wales said that it has, ‘Largely been the marketing strategy, getting the right product on peoples’ plates and promoting the quality of Angus beef. And for breeders, it has been sticking with the product and working together to breed something that is reliable and has proven itself.’
For Ben Hill, Bulliac Angus Miles, Queensland, ‘The greatest achievement has been identifying markets and taking advantage of the opportunities provided. Performance recording and genetic improvement to make sure the cattle fit the market and supply what consumers are looking for, has also had a great impact.’
Peter Collins, Merribrook Angus, Tennyson Victoria said that, ‘The Society has always stuck by the carcase attributes, as well as attributes that relate well to the world. We have always had great markets for our cattle and locally, overseas across a range of ages, which has meant marketability.’
Peter Hughes, Cluden Newry Angus, Longford Tasmania highlighted that, ‘The biggest thing for the Angus Society was the Japanese demand for Angus cattle and then a feedlot was set up in Tasmania about 1980, which saw tremendous change for the Angus breed in not only Tasmania, but for the breed around the world. Objective measurement and performance recording was another factor that brought the breed to the fore and it has gone ahead since then.’
John Young, Strathtay Angus, Narrogin Western Australia acknowledged the fact that the Angus breed and breeders wish to continue to evolve and still be standing for the next 100 years, summing this up when speaking about why the Angus Society has been so successful?
‘In part because breeders were quick to adopt new technology and breeding tools. Sensibly priced semen. The breed with a natural marbling gene. Fantastic maternal abilities.’
Ron Cowley, Roseleigh Angus Pinaroo, South Australia highlighted that, ‘One of the greatest achievements for the society has been having our own business operating out of Armidale. TACE and McDonalds and the demand it has created for Angus beef has been very good and has been a hell of an asset to the breed.’
And while 2019 has been a year to reflect on the achievements of the past, it has also been a great opportunity to look to the future and what can be accomplished in the next 100 years and as Angus breeders we should be proud of what has been achieved and look forward to what’s in store.
As a breed we need to drive change, continue to lead, work as a well rounded team, to tell our story with a well branded message, utilise the technologies that are available when making breeding decisions, protect the Angus ‘brand’ and most importantly listen to what the end user, the consumer wants.
But with innovative and dedicated breeders that are willing to adapt and utilise the tools that are made available to them from genomics to marketing and branding, backed by the support Angus Australia provides, it would appear that the next 100 years of breeding Angus cattle in Australia and producing the worlds’ most well recognised beef, can continue to thrive.
Marketing and Communications Manager Diana Wood and Graphics and Multimedia Officer Ebonie Sadler-Small at Melbourne Royal Angus Feature Show