About Angus Brand Verification

Angus Australia’s brand verification program was developed as a service to the beef supply chain in response to the demand from consumers wanting to have greater confidence in the integrity of Angus beef brands.

Angus Australia is the only independent third-party verifier of Angus breed claims on beef products.

The program is underpinned by ISO 9901: 2008 accreditation (FS555947) and uses critical control points through the lot feeding and processing sectors to verify Angus breed claims on beef products.  The brand verification procedures meet Aus-Meat Ltd.’s requirements for approved programs in both domestic and export processing systems.

Process
  • The processing plant’s Standard Operating Procedure references the Angus brand verification audit procedures
  • Livestock identification documentation is checked for Angus breed content including National Vendor Declarations, Post Saleyard Summaries and Buyer Reconciliation Reports
  • Kill sheets or similar are checked to ensure Angus breed identification is maintained
  • Phenotypic assessment is undertaken for all animals
  • Kill is observed for both secondary phenotypic assessment and correct identification
  • Ante-mortem cards are checked to ensure the on-plant vet has approved eligibility for slaughter
  • Carcasses are followed through slaughter assuring carcase identification is maintained to the chiller
  • Boning room entry of carcasses is observed to ensure identification is maintained
  • Boning room codes are identified, and product followed to ensure it is packed accordingly
  • The boning room is cleared of other products prior to Angus beef being packed ensuing separation and product integrity
  • Boning room inventory documentation checked against carton inventory
  • Carton end panels checked to ensure correct use of the verification trademark
  • Random DNA sampling of carcasses at every audit
Angus brand verification delivers
  • Reduced risk of imitation of Angus beef product
  • Validity and a marketing advantage to Angus branded beef products in the domestic and export beef markets
  • Provides independent third-party assurance that if the product is purchased as Angus, it meets industry and Angus brand verification standards
  • This assurance is backed by a Verification Statement
  • Satisfaction of customer requirements for independent third-party verification, particularly those in Asia, UAE and Europe
  • Increased demand for Angus branded beef products above other brands in the same market space that do not utilise Angus brand verification
  • Industry recognition of a standard for Angus breed claims provides increased value and marketing advantage compared to brands that are not verified

Black Angus Cattle Assessment Guidelines – CLICK HERE
Verified Black Angus Beef Brands – CLICK HERE

Angus Cattle Assessment Guidelines – CLICK HERE
Verified Angus Beef Brands – CLICK HERE

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