Angus through the ages speaker spotlights

April 17, 2019 9:27 am

Adam Arndell from C7EVEN Communications and Sam White from Bald Blair Angus will be speaking during the Angus through the ages National Conference on May 23rd and 24th in Albury NSW.


Adam Arndell, C7EVEN Communications  – ‘Thought Leadership in Agriculture through PR’

Adam is co-founder and Director of C7EVEN Communications, a specialist agri marketing and communications agency. C7EVEN Communications connects brands with regional and rural audiences by creating captivating marketing and communication solutions that inspire.

After growing up on the family farm in the New England area of NSW, Adam has forged a 20 year career in marketing, PR and event management with roles in creative strategy development, campaign development and business management. Over this time Adam has worked with many global blue-chip organisations across a range of industries including agribusiness, FMCG, finance and telecommunications. As Director of C7EVEN, Adam has helped some of the largest agri organisations to market their products and services including Virbac Australia, Achmea Australia, Can-Am, Landmark, Performance Feeds and KUHN Farm Machinery.

Adam has a Master of Business Administration (International Marketing), a Bachelor of Business (Marketing/Business Management) and is a member of the Australian Institute of Management.

Presentation synopsis:

Harnessing PR to improve your thought leadership positioning is critical to build and manage your profile and reputation. Understanding how to provide commentary, opinion and engage the best PR tactics to your advantage can dramatically improve the performance of your business and stand out from your competitors.

Sam White, Bald Blair Angus – ‘Look how far we’ve come and where we’re going – an insight into evolvement of Angus cattle and beef across the last 100 years

Sam White was raised on Bald Blair a cattle and sheep property at Guyra on the Northern Tablelands of New South Wales.  Following a brief stint in the Royal Australian Navy (1979 – 1982) Sam worked in the fitness industry, running gyms in Adelaide.  While in SA he completed an Associate Diploma in Accounting (1987-1990) at TAFE.  Sam returned home to the family farm in 1990 and worked along side his father Richard White, while graduating with a Bachelor of Financial Administration (1991-1992) and Graduate Diploma in Agricultural Economics (1995) from the University of New England.  He and his wife Kirsty along with their sons Abbott (13) and Arthur (9) are building on the hard work of previous generations of the White family with a continually improving and profitable livestock operation and a sustainable resource base. This year Bald Blair Angus is celebrating 100 years of membership to the Australian Angus Society and over 110 years of angus cattle selection.