Angus Street gave delegates an insight into the AuctionsPlus business and how they began trading livestock electronically pre internet, pre world wide web and pre blockchain.
It is a business that has grown and developed across the ages and remained a relevant cog in the beef industry.
Angus highlighted that it was AuctionsPlus ability to adapt to change, that has seen the company thrive.
In the business world it is important to be an adventurer, because they are excited about change.
‘These are the people standing on the edge of a cliff, excited about taking the plunge into the unknown, curious about how they will land, unsure how they will get there, but all in all ready to jump.’
‘For the livestock sector to thrive, we need to be the adventurer, because if we don’t evolve we will die.’
As Charles Darwin said, ‘It’s not the strongest species that survives, nor the most intelligent, but the one that is most responsive to change.’
According to Angus ‘Brands outlive products, your brand is the DNA of your business, it is the soul that embodies your organisation, it is not a logo or an advertisement.’
‘But regardless of how strong your brand is, people buy from people.’
Therefore trust was highlighted as the most critical point that drove the evolution of the AuctionsPlus brand, as well as purpose, people and transparency has driven the evolution of the brand.
But why should the beef industry care about trust?
‘Because we share responsibility, everyone in this room is responsible for driving trust, integrity, transparency, living the brand of the Angus breed, of the cattle species and of the red meat sector.’
And to ensure we can continue to build on this trust and evolve as a brand, Angus noted how important it is to build a champion team within your organisation and that without collaboration, you cannot be exponentially better.
To finish his presentation, Angus presented a quote from Maya Angelou, ‘People will forget what you said, people will forget what you did, but people will never forget how you made them feel.’