Ben Simpson from Outcross Genetics Australia and Andrew Howie from MLA will be speaking during the #GrowAngus National Conference on May 18th and 19th in Ballarat Vic.
Ben Simpson is the Managing Director of Outcross Genetics Australia PTY Ltd. Established in 2000, the company trades as OGA Creative Agency. The agency works with large primary industry companies, developing strategic, branding and media pathways.
Ben has had a life time of experience in the beef industry and has managed the breeding and exporting of genetics around the world. He is a Royal Show Cattle Judge and has spoken internationally in the USA, Canada and New Zealand, covering topics from beef market development , strategic marketing and establishment of beef supply chains. Ben was also Senior Vice President of the national branch of the Beef Improvement Association.
OGA Creative Agency provides a full range of marketing services to industry & agribusiness across Australia and NZ, specializing in strategic marketing, branding, advertising, journalism, full visual and E media solutions.
Ben works with companies providing strategic mapping and management services. Starting with a sound strategic map, he and the team at OGA, provides ongoing service to companies who understand the importance of professional, independent outside opinion. This process keeps key goals in line with the overall strategic plan and allows for a collaborative approach to problem solving throughout the life of a company.
Ben’s networks and involvement in the agricultural industry is extensive. OGA Creative clients include The Cattle Council of Australia, Herefords Australia, Angus Australia, Elders, Landmark, Transpacific Clean Away, Consolidated Foods and Kotzur, as well as leading Australian Seedstock brands such as Palgrove, Millah Murrah, Clunie Range and Wattletop to name a few.
Ben and his wife Julia live on their cattle property in Holbrook, in southern NSW, with their 3 children, Louis, Matilda and Freddy.
Andrew is currently the Group Marketing Manager at Meat and Livestock Australia, responsible for the delivery of all marketing programs in the Australian market. He leads a team of 9 highly motivated individuals, all tasked with developing effective and creative marketing outcomes. Under Andrew’s leadership, the domestic marketing team has been consistently recognised as one of the leading marketing teams in the country. His team proudly deliver the highly effective “You’re better on Beef” marketing campaign for Australian Beef.