Preparations are well advanced and excitement building for SMARTBEEF 2017 to be presented by the Australian Lot Feeders’ Association (ALFA) in Armidale just next month.
An exceptional line up of speakers will be anchored by keynote Carolyn Miller, Managing Director of The Honeycomb Effect who will apply her knowledge and experience to the marketing and branding of beef. Carolyn is well recognised as a thought leader in advertising and is known for her role as a panellist on the ABC’s Gruen Planet and Gruen Transfer.
ALFA President Tess Herbert said, “We are extremely pleased with the range of topics and high calibre speakers that we have assembled for SMARTBEEF 2017. The focus is on being SMART – whether that be in production or business essentials, using data, developing global and domestic market relationships or applying research.”
Participants will also hear from a range of excellent speakers including:
“All the speakers on the program have a focus on hands-on application of their topic; this conference is all about giving participants knowledge, information and connections that they can use as soon as they get back to the paddock or the yards,” said Ms Herbert.
The highly anticipated and prestigious industry awards will also be presented during the conference program, including the Young Lot Feeder Award, The Excellence in Feedlot Education Medal, and the Communicate Your Research Competition.
SMARTBEEF delegates will spend the third day of the conference in the paddock at Sundown Pastoral Company where they will see some of the latest technology and ideas in beef production in operation.
The tour will include four ‘stations’ which will each have their own particular focus:
Coopers Animal Health will also provide a pre-vaccination information session outlining the benefits and importance of pre-vaccinating feedlot cattle against BRD.
As delegates move through the tour ‘stations’ they will have the opportunity to discuss various topics with Sundown Pastoral staff and presenters. They will also be hosted for a delicious lunch, naturally featuring beef, at the Sundown homestead.
This event will appeal to anyone with a stake in the beef industry including grass fed beef producers and breeders, feedlot operators, meat processors, transport operators, feed and nutrient suppliers, students, retailers and animal health suppliers.
SMARTBEEF 2017 will be held at the University of New England (UNE), Armidale, 1 – 3 November 2017.