Marketing Resources

Everybody talks about how as Angus Breeders, having a brand and marketing it are vital to create more awareness for your enterprise, and at Angus Australia we understand it can seem complex or overwhelming, both to the seasoned cattle producer and those that are new to the game.

As a result we are going to run a series of articles and later videos, designed to help bring marketing into focus, and give you tips on how to boost your overall brand presence. The aim of which is to:

• Show why Angus breeders should market their brand
• Help you create more awareness for your business
• Help you market the #AngusPremium

Please see below a list of the articles produced so far:

Practical marketing for the Angus producer

Branding Breakdown

Rebrand VS brand refresh

Welcome to the Web

A guide to design and image file types

Importance of branding consistency

That ‘thing’

Interacting with Social Media

Understanding Target Markets

Traditional marketing tools in a digital age

SWOT’s next?

Marketing History – Movements that changed the way we communicate

 Angus Producer Marketing Crash Course Part 1: What is marketing?

Other Resources:

Marketing and Branding GenAngus presentation – Diana Wood

Do you have a powerful brand identity? – Diana Wood, Angus Australia
Presentation from the 2019 Angus through the ages National Conference

Balancing your marketing in digital age – Sue Cannon, ACM
Presentation from the 2019 Angus through the ages National Conference

Thought leadership in agriculture through PR – Adam Arndell, C7Even
Presentation from the 2019 Angus through the ages National Conference