Marketing Resources

Everybody talks about how as Angus Breeders, having a brand and marketing it are vital to create more awareness for your enterprise, and at Angus Australia we understand it can seem complex or overwhelming, both to the seasoned cattle producer and those that are new to the game.

As a result we are going to run a series of articles and later videos, designed to help bring marketing into focus, and give you tips on how to boost your overall brand presence. The aim of which is to:

  • Show why Angus breeders should market their brand
  • Help you create more awareness for your business
  • Help you market the #AngusPremium

 

Please see below a list of the articles produced so far:

 

Practical marketing for the Angus producer

 

Branding Breakdown

 

Rebrand VS brand refresh

 

Welcome to the Web

 

A guide to design and image file types

 

Importance of branding consistency

 

That ‘thing’

 

Interacting with Social Media

 

Understanding Target Markets

 

Traditional marketing tools in a digital age

 

SWOT’s next?

 

Marketing History – Movements that changed the way we communicate

 
 
 
Other Resources:

Marketing and Branding GenAngus presentation – Diana Wood

 

Do you have a powerful brand identity? – Diana Wood, Angus Australia
Presentation from the 2019 Angus through the ages National Conference

 

Balancing your marketing in digital age – Sue Cannon, ACM
Presentation from the 2019 Angus through the ages National Conference

 

Thought leadership in agriculture through PR – Adam Arndell, C7Even
Presentation from the 2019 Angus through the ages National Conference

 

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