2019 Conference Speaker Bios

Angus Australia is very excited by the line-up of speakers that we have planned for the #angusthroughtheages.

Kent Anderson, Zoetis – Genomics in 2030

Kent Andersen was raised on a diversified livestock and farming operation in central Nebraska.  Following graduation from the University of Nebraska (B.S., 1985) and Colorado State University (M.S., 1987 and Ph.D., 1990), Andersen served as Director of Education and Research (1990 to 1999) and Executive Vice President (2000 to 2009) for the North American Limousin Foundation. In his position with Zoetis, Andersen serves as Director of Technical Services, Global Genetics where he primarily supports beef genomic testing and genetic evaluations, as well as related services.  Andersen is active in his family’s commercial cow-calf and farming operation in Nebraska.  He and his wife Wendy, along with fifteen-year-old daughter Claire, reside in Windsor, Colorado.

Adam Arndell, C7EVEN Communications  – ‘Harnessing the power of PR in agriculture

Adam is co-founder and Director of C7EVEN Communications, a specialist agri marketing and communications agency. C7EVEN Communications connects brands with regional and rural audiences by creating captivating marketing and communication solutions that inspire.

After growing up on the family farm in the New England area of NSW, Adam has forged a 20 year career in marketing, PR and event management with roles in creative strategy development, campaign development and business management. Over this time Adam has worked with many global blue-chip organisations across a range of industries including agribusiness, FMCG, finance and telecommunications. As Director of C7EVEN, Adam has helped some of the largest agri organisations to market their products and services including Virbac Australia, Achmea Australia, Can-Am, Landmark, Performance Feeds and KUHN Farm Machinery.

Adam has a Master of Business Administration (International Marketing), a Bachelor of Business (Marketing/Business Management) and is a member of the Australian Institute of Management.

Sam Burke, Meat & Livestock Australia  – ‘How MLA works with the catering industry to utilise Australia beef

Sam Burke is an executive chef, marketing and hospitality operations manager with more than 24 years industry experience working with premium beef and lamb.

Starting out as an apprentice chef Sam worked his way up the catering trade in butcher shops, corporate, leisure and sporting events including the Olympics and Rugby World Cup, before joining one of Australia’s largest commercial catering companies for 20 years.

Trading catering halls for beef and boardrooms, Sam took over the executive chef reins at Meat & Livestock Australia (MLA) in 2014 and has since travelled across Australia and the globe promoting and celebrating the quality and diversity of premium Australian beef to the wider community.

Sam’s expertise in large scale catering environments has enabled him to educate beef and lamb users on plate costs, product development and extracting value from the whole carcase. This included working with McDonalds Japan on new sandwich concepts using Australian red meat alongside their traditional burger offerings and enabling other quick service restaurants and retailers to present smaller primal cuts to suit the growing convenience trend.

Globally, Sam has cooked for thousands ranging from trade shows in Asia, wagyu experts in Japan, politicians, sports stars, musicians in Australia and most recently at the Queen’s Young Achievers annual celebration at the Australian High Commission in London.

Sam’s knowledge of red meat spans the entire supply chain, having worked closely alongside farmers, processors, food technology scientists, chefs, restaurant chains, retailers, CEOs and meat traders to understand and celebrate the attributes of beef and lamb to the global chef and foodservice community.

Sue Cannon, The Land – ‘Balancing your marketing in the digital age’

Sue Cannon is a Digital Marketing Specialist with ACM Agricultural Media, with 20 plus years in sales. Sue works with small to medium enterprise by guiding them through the, what can often be tumultuous, ever changing digital landscape.  Sue has helped many businesses including commercial and agricultural to enhance and grow their online presence and drive strong return on investment. Developing strategic, holistic marketing plans to target today’s consumer is a specialty.  As a Digital Marketing Specialist Sue works to initiate effective marketing campaigns online, and to translate business goals into successful marketing campaigns. She is adept at evaluating the needs of the consumer market, using about consumer trends and demands. Sue’s field of concentration include Search Engine Optimisation (SEO), paid Search (PPC) (SEM), display media, site re-targeting and social media in addition to general digital marketing expertise. 

Sam Clark, University of New England  – ‘Breeding better Angus Breeders’

Sam Clark is a senior lecturer in Animal Breeding and Genetics at UNE. Sam has worked on a variety of projects in livestock genetics, ranging from breeding program design to methods used for genomic selection. Sam is also heavily involved in the collection of feed intake information at UNE’s Tullimba feedlot, which has included many cohorts of the Angus Sire Benchmarking Program.

In addition to Sam’s strong research background he also maintains a strong link to commercial beef cattle production through his family farm in Guyra NSW.

Christian Duff, Angus Australia  – ‘10 years of the Angus Sire Benchmarking Program

Christian Duff is the strategic Projects Manager for Angus Australia. His main role is overseeing Angus Australia’s R&D initiatives including the Angus Sire Benchmarking Program. Other areas of management include the pedigree export certification service and the northern development program. Christian is also a part-time PhD candidate at the University of New England focussing on research to further “understand and improve genetic for meat quality in beef cattle”.

Sophia Edwards, Vetoquinol – ‘Advancements in reproductive management for commercial producers’

Sophia joined Vetoquinol Australia in November 2014, after completing her PhD and postdoctoral fellowship at The University of Queensland. Her research, funded by MLA and supported by Vetoquinol was focused on improving the management and understanding of FTAI in northern beef production herds. During this time Sophia consulted to various Dairy and Beef herds to assist in improving their reproductive management. Recently, Sophia completed a Masters of Business Administration to enhance her skills in this field. Having grown up on a commercial and seed stock beef operation she has an in depth understanding of the daily activities involved in livestock enterprises. With her background her aim is to build the bridge between the deep scientific understanding of reproduction in livestock, and the business aspects of livestock enterprises acknowledging that all activities are aimed at turning a profit. Sophia has a track record of improving and solving reproductive issues within livestock herds. Sophia has provided advice in the management of the FTAI programs for the Angus Sire Benchmarking Project since its inception.

Robert Herrmann, Mercado – ‘The Angus Premium and what it means for producers’

Mecardo is an independent, specialist Agricultural consulting service with its focus firmly on creating meaningful advice, strategy and insight driven from data and in-depth understanding of the agriculture industry.

While individual rural business advisory is still a core service of the business today, Mecardo’s reputation for high-quality agricultural market intelligence and extensive experience throughout the supply chain has grown and evolved. Today, Mecardo uses these values to deliver analysis and consulting services at regional and national levels with commercial outcomes that are practical, achieve results for business or industry development and provide insight for policy and strategy.

The independence of Mecardo allows it to seek the best outcome for its clients. Mecardo has vigorously protected this independence, which has become a valuable asset for it’s public and private sector clients who operate at levels throughout the supply chain.

Brad Hine, CSRIO,

Brad completed a PhD in Chemistry at the University of New England in 2008. Following his PhD, Brad completed two Postdoctoral appointments, the first at the University of Guelph, Veterinary College, Canada and the second at AgResearch, New Zealand, before returning to a Postdoctoral position at CSIRO in 2012. Brad now works as a Research Scientist with CSIRO based in Armidale, NSW and specialising in ruminant immunology.

Brad’s current research is focussed on developing methods to assess the immune competence of livestock and investigating how immune competence and other resilience traits, such as stress-coping ability and temperament, are linked and how together these traits influence an animal’s ability to cope with challenges posed by their production environment. Brad is currently part of the Phenomics team at CSIRO which specialise in developing methodologies to assess difficult to measure traits of significant economic importance to the livestock industries. Working under the guidance of Dr Ian Colditz, Brad recently completed a large MLA/CSIRO co-funded project aimed at developing methods to assess immune competence in beef cattle (B.STU.0244). As part of the project, Brad was fortunate to work with Angus Australia to immune competence test calves from the Angus Sire Benchmarking Program on co-operator herd farms. By working with Angus Australia, Brad was able to ensure that his research was industry relevant and that animals used in the study were representative of those currently in industry.

Natalie Isaac, Meat & Livestock Australia  – ‘Insight into international markets, past, present & future and how that’s determining the way forward for Angus

Natalie Isaac is MLA’s Global Manager- Industry Insights and Strategy. Natalie leads the team responsible for collecting and reporting data and insights along the supply chain, from slaughter and sale data through to consumer market research; and developing Global Market Strategy. The supply or production data is well known as MLAs Market Information or National Livestock Reporting service (or NLRS). The combination of production and demand insights are used to develop MLAs global market strategy in consultation with industry. The consumer research is used widely by industry to target the most attractive opportunities for the Red Meat industry and informs MLAs in-market activity.

Natalie has a Master of Applied Science (Food Science and Nutrition) and Master of Management.  She has a real passion for using data and insights to help with business decisions and informing strategy. She has extensive experience in commercial organisations across strategy, sales, marketing and research and development.


Marcel Moodley, Costco Wholsale – ‘Value of knowing its Angus to supermarket customers and what that looks like in the future’

Marcel Moodley, Assistant General Merchandise Manager, Costco Wholesale will share the merits of the black Angus Reserve program and how it assists them in generating consumer demand and delivering quality Angus beef to their consumers.

Jess Pryles, Cook, Author, TV host & a Professional Hardcore Carnivore – ‘Use of Angus beef in the competitive & growing work of BBQ’

Jess Pryles is a cook, author, TV host and a professional Hardcore Carnivore.

Her expertise lies in all things red meat, having once been referred to as “the goddess of all things that have previously moo-ed”. She creates dynamic original recipes with a Southern and Tex-Mex twist, and is also a respected authority on low’n’slow smoked meats, particularly Texas style barbecue.

In addition to being a maven of all things meaty, Jess is a co-founder of the Australasian Barbecue Alliance and occasional cleaverwielding covergirl. She is also the creator of the internationally-acclaimed line of meat & steak seasoning rub, Hardcore Carnivore®, and has authored a cookbook of the same name.

Born and raised in Australia, she fell in love with Texas and now calls Austin home.

Her original recipes, meat articles and photography reach hundreds of thousands of fans each year and resonate with likeminded meat-fans around the globe.

Jess’ expertise in the meat world grew from humble beginnings – a regular consumer who enjoyed the occasional steak at home, but frustrated by her own lack of knowledge on the different cuts available, and more importantly, how to cook them. As she herself puts it: ‘I used to be one of those different cuts available, and more importantly, how to cook them.

As she herself puts it: ‘I used to be one of those people who stood in the meat department at the grocery store overwhelmed by the selection. So I decided to change all that”.

She’s spent years educating herself in the field of meat, and particularly beef. How to cook it, what’s the difference between grass and grain fed, how does aging affect meat… investigating these and a myriad of other carnivorous subjects.

She’s visited ranches, slaughterhouses, butcher shops, gone through the experience of hunting as part of the rite of a responsible meat eater, and even completed courses at Texas A&M University’s Meat Science department, as well as teaching her own classes in the US, Australia, Sweden & Brazil.

Jess was honored to curate an Australia Day event at the Texas Governors Mansion, has appeared as a celebrity judge on Channel 7’s Aussie Barbecue Heroes and is a regular on Food Network. She’s grilled live on the Today show and judged prestigious BBQ competitions worldwide. Her expertise has been sought for guest speaking engagements at Camp Brisket, National Barbecue & Grilling Association and American Meat Science Association conferences. In 2017, she presented her first public Beef Workshop in conjunction with the Texas Beef Council.

In 2017, the JP signature edition Pitts & Spitts smoker was released. Designed by Jess, each pit is custom made in Texas, individually numbered and bears her signature. Pryles is also a proud core ambassador for Gerber Legendary Gear.

Touted as “the female Ron Swanson” by loyal followers, Pryles has pioneered a unique lifestyle brand encompassing travel, Southern staples andTexan life all while encouraging and educating folks to cook meat like they mean it.

Adrian Richardson, La Luna Bistro  – ‘Changes over time of Angus beef prep/serve & what it might look like for the consumer in the future’

For many people air travel and good food are two mutually exclusive experiences. But for Richardson it was one that led him to the other. Thankfully for Melbourne gastronomes his dreams of becoming a pilot were trumped by the captivating chaos of the kitchen. “I started working in kitchens part time to pay for my lessons and that’s where it sort of kicked off, I gave up the flying lessons and went back to school.” Since then he has worked in some of the most prestigious kitchens around the world.

Despite his early stint in aviation Richardson had “always been around good food, from day one” admitting “I didn’t know what “bad” food was”. Growing up in a household with “a mélange of North African, Middle Eastern and Italian cuisine” Richardson’s heritage definitely helps explain his enthusiasm for quality food that’s packed with flavour. What his heritage doesn’t help explain is his interest in all things blood and guts, given one side of his family are strict vegetarians.

Nevertheless when it comes to meat Richardson wrote the book on it, literally, MEAT was released in 2008 and provided readers with a simplistic guide on how to buy, cook and enjoy meat.  At his restaurant every cut has been dry aged, on the bone for 7 to 8 weeks and is butchered on the premises, “we actually use a lot of cuts that aren’t mainstream, so we’re using the whole animal in our own particular, strange sort of way.” He encourages people to “eat good meat, sustainable produced if you can, grass fed, animals that live a healthy life”.

His second book, The Good Life, is a throwback to his younger years. Influenced by memories of times spent cooking at home “the book is about, just enjoying food with your family and friends and taking it easy and making some things at home. It’s a simple pleasure, it’s not rocket surgery”. Richardson’s philosophy on food has always involved unabashed enjoyment.

Adrian has hosted and appeared on many television shows in Australia and around the world, he can be seen daily on ‘Good Chef Bad Chef’ on channel 10. His other shows ‘Secret Meat Business’, ‘Richo’s Bar Snacks’ and ‘Boys Weekend’ are favourites on many food networks around the world. One of his highlights is competing in Iron Chef USA.

When not cooking Adrian is at home trying to raise three teenage sons with his partner in Melbourne.

Angus Street, AuctionsPlus – ‘Staying ahead of the game – evolving your brand through the ages’

A global agribusiness leader with verifiable success achieving business growth objectives within start-up, corporate and rapid-change environments.

Angus has extensive experience with technology systems, which require deep understanding of critical business drivers in multiple markets and industries, opening of new markets through strong sales and trade marketing as well as growing businesses through innovation, process improvement and transformational technologies.

CEO of AuctionsPlus, Angus is focused on taking the $830 million transactional business to the next level. Angus wants to add value right along the supply chain and sees online marketplaces as a key enabler of success.

Passionate about helping businesses evolve to stay ahead of the pack through the use of digital technology, Angus believes that with a little country music, genuine conversations and a plenty of curiosity that ‘the sum of us beats the one of us’.