A survey of Australian beef breeders conducted was by an independent market research group as part of a MLA Donor Company and Angus Australia co-funded project, during May and June 2019 and was primarily focused on collecting baseline data on producer’s breeding preferences and genetic technology adoption.
In addition, data captured from the survey was used to quantify the level of Angus penetration in the Australian beef industry. In a key component of the survey, participants were asked to rate the importance of a range of traits and information that are available to select bulls.
This survey was primarily undertaken to produce baseline values in which to gauge practice and attitude change over a 5-year period to 2023, when a second quantitative survey will be undertaken. The survey results will also be used to inform policy and strategic direction by the Angus Australia Board and staff. The data represents over 1,000 Australian beef producers, 406,000 head of beef cattle and 108 different breeds and their crosses.