TransTasman Angus Cattle Evaluation: Have you updated your marketing materials?

February 12, 2020 2:02 pm

As announced in December, the title of the genetic evaluation conducted by Angus Australia and Angus New Zealand is now referred to as the “TransTasman Angus Cattle Evaluation”, rather than “Angus BREEDPLAN”.

It is important to note that the change in title does not reflect any change to the analytical software. The EBVs that are published will still be calculated using BREEDPLAN analytical software.

With the change in title, members are reminded to update any marketing materials that may have referred to Angus BREEDPLAN.

Websites/Advertisements: Any reference to “Angus BREEDPLAN” should now be replaced with “TransTasman Angus Cattle Evaluation” or “TACE”, and the previous “Angus BREEDPLAN” logo should be replaced with the new TransTasman Angus Cattle Evaluation logo. A copy of the new logo can be downloaded from the Angus Australia website by clicking here.

Sale Catalogues: All introductory notes should be updated to reflect the change in analysis title and logo. Example explanatory notes can be downloaded from the Angus Australia website by clicking here.

It is also important that the correct analysis title is used when presenting EBVs. For example, February 2020 TransTasman Angus Cattle Evaluation.

An example presentation of EBVs in a sale catalogue utilising the new title and logo is presented below:

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