With the bull sale season in full swing and a number of members holding their first on property sale, we understand that branding and marketing can seem complex or overwhelming, both to the seasoned cattle producer and those that are new to the game. It is therefore timely to revisit the Behind the Beef podcast episode ‘Marketing 101’.

This episode of Behind the Beef is roundtable discussion with the Angus Australia Marketing and Communications team and is designed to help bring marketing into focus, and give you tips on how to boost your overall brand presence, aiming to show why Angus breeders should market their brand, help create more awareness for their business and help them market the #AngusPremium.