Many of us ‘brand’ our cattle so they can be identified, but have you given any thought to building a brand identity for your business that is instantly recognisable in the marketplace? A brand identity is the sum total of how your brand looks, feels, and speaks to people. (Sometimes that even includes how it sounds, tastes, feels, and even smells.) It is best to look at branding as an opportunity to distinguish yourself in your chosen market, and not an obstacle you need.
Diana Wood, Angus Australia
Presentation from the 2019 Angus through the ages National Conference