Angus Producer Marketing Crash Course Part 1: What is marketing?
You’re an Angus producer, you’ve developed your animals, and your business is in a pretty good place, but is that enough? How can you go bigger and better?
Angus Australia has developed a series of marketing basics;
Marketing history – movements that shaped the way we communicate
How we communicate as a society directly shapes the way marketers interact with consumers. As we look back on the past 100 years of Angus Australia it is clear that marketing has played a significant role in shaping the breeds image to what it represents today.
SWOT’s next?
In the article ‘Traditional marketing tools in a digital age‘ we looked at the humble SWOT analysis and how it is one of the most simple yet insightful marketing tools you can use.
Understanding Target Markets
Marketing is a business of people, it is who you engage with, how you engage with them and making people engage with you. A target market sets the foundations of any marketing strategy as it defines who It is your business will resonate with.
Balancing your marketing in digital age
Australians love the internet, from a population of 24 million, 20 million people are online and 18 million people are on social media and when it comes to livestock producers almost 100% of people are online.
Thought leadership in agriculture through PR
For Angus breeders thought leadership can be broken into three areas, industry thought leadership; product thought leadership and organisation thought leadership. Watch Adam Ardell of C7Even explain how to use your own narrative!
Marketing and Branding GenAngus presentation
A focus on branding and communications and highlighting the importance of developing consistent professional branding for a business to be easily recognisable, as well as the importance of having a formal communications plan in place to tell your story.
Do you have a powerful brand identity?
Many of us ‘brand’ our cattle so they can be identified, but have you given any thought to building a brand identity for your business that is instantly recognisable in the marketplace?
Traditional marketing tools in a digital age
Fads come and go with the times but sometimes a true fundamental tool evolves and stands the test of time. During the GenAngus presentations the participants learnt about two such tools,
