You’re an Angus producer, you’ve developed your animals, and your business is in a pretty good place, but is that enough? How can you go bigger and better?
Angus Australia has developed a series of marketing basics;
How we communicate as a society directly shapes the way marketers interact with consumers. As we look back on the past 100 years of Angus Australia it is clear that marketing has played a significant role in shaping the breeds image to what it represents today.
A focus on branding and communications and highlighting the importance of developing consistent professional branding for a business to be easily recognisable, as well as the importance of having a formal communications plan in place to tell your story.