Angus is the most widespread and keenly sought after temperate beef breed in the world. This popularity is due to the greater profitability achieved by using Angus compared to other breeds. Here are some of the reasons why beef producers are choosing Angus:

1. Market Demand

Angus and Angus cross cattle receive price premiums due to consistent performance in a range of markets. Angus beef is widely used for the domestic retail and quality food service markets and is preferred by many export markets.

Angus females are strongly sought after by re–stockers, producers entering the industry and live export orders for breeding cattle.

Angus weaners (steers and heifers) are also in high demand by producers for pasture and feedlot finishing programs, targeting a wide range of markets from domestic steers to heavy grass-fed export bullocks.

2. Market Versatility

Angus are well known for their tremendous market versatility. They have the ability to grow to heavy market weights quickly without becoming over fat. They also have the ability to finish at lighter weights, if desired. Angus have excellent carcase quality, high muscling and moderate maturity patterns providing maximum market versatility.

3. Superior Fertility and Maternal Ability

Angus females reach puberty early, go in calf quickly and continue to breed regularly to a late age. Angus have a reputation for maintaining high fertility even under difficult seasonal conditions. Angus cows are excellent mothers with good milking ability.
They are easy calving, easy care cattle.

4. Meat Quality

Angus are known throughout the world for their ability to consistently produce the finest high quality beef. Straightbred and crossbred Angus steers are keenly sought after for pasture and feedlot finishing programs to target high quality beef markets. The superior meat quality of Angus cattle comes from their ability to lay down intra-muscular marbling (taste) fat during the finishing phase, together with excellent tenderness, texture, flavour, meat colour and fat colour.

5. Hardiness and Efficiency

Angus are found in all areas of Australia from the high altitudes of the Monaro, with cold temperatures and variable seasons to the boggy conditions experienced during wet winters in Gippsland, Victoria. Angus and Angus cross cattle are also found in hot, dry conditions of central and Northern Australia. Angus cows are hardy enough to look after their calves and still go back in calf in dry, tough years.

6. Best All Round Balance

One of the most important attributes of Angus is the tremendous balance of highly fertile, productive females and high quality carcases suited to a wide range of markets. Angus are used in crossbreeding programs for their maternal ability, market value, carcase quality and for their growth and hardiness.

7. Large Documented Gene Pool

Angus cattle are bred on every continent in the world. The large number of Angus animals provides an immense pool of available genetics that allows the breed to  respond to new challenges and commercial demands. Australian Angus breeders have successfully utilised bloodlines from many countries. Performance recording identifies high performing animals in Australian production systems that are then used widely through artificial breeding providing commercial breeders with bulls to meet market demand.

8. Committed Service Backup

Angus Australia provides a wide range of educational, recording, and promotional services to members and their clients. These include the provision of up to date technical information, the promotion of Angus to feedlots, processors and retailers and collaboration with branded beef products to increase the demand for commercial Angus cattle.