A smarter approach to Sale Catalogues for Angus Members
Angus Australia has introduced an updated approach to sale catalogue services, designed to better reflect how members plan, prepare and promote their sales today.
This refined model provides members with greater flexibility, improved timing and access to specialist design expertise and integrated marketing support, while ensuring the accuracy and integrity of Angus data remains central to every catalogue.
EVOLVING THE CATALOGUE PROCESS
Preparing a sale catalogue has traditionally required final sale cattle to be confirmed before design could begin, often creating time pressure in the lead-up to a sale.
The updated Angus Australia approach separates data preparation from catalogue design, allowing each stage to be completed more efficiently and at the right time.
Members now work directly with their chosen designer to commence catalogue planning early, while Angus Australia provides a Standard Sale Catalogue Data, a professionally prepared data extract once sale lots are finalised.
HOW THE NEW PROCESS WORKS
- Select your designer early – Members can choose from a network of Angus Australia Accredited Designers, or work with their preferred designer.
- Commence catalogue design and planning – Layout, imagery, advertising and branding can begin well ahead of final sale decisions.
- Finalise sale cattle closer to sale day – Members can take additional time to select and refine their sale draft.
- Request your Standard Sale Catalogue Data -Angus Australia provides a data extract within 3 working days, ready for inclusion in the catalogue.
- Complete and produce your catalogue – The final catalogue is assembled using current data and prepared for print and digital promotion.
DESIGNED TO BETTER SUPPORT MEMBERS
This updated approach has been developed in response to member feedback and industry practice, delivering a more practical and flexible workflow.
Key benefits include:
- More time where it matters most
Catalogue design can begin earlier, reducing pressure in the final lead-up to sale. - More current and accurate data
Sale cattle can be finalised closer to sale day, ensuring EBVs and performance data reflect the latest available information. - Access to specialist design expertise
Members can work with experienced livestock designers who understand how to present Angus cattle and data effectively. - Integrated marketing support
Through the Angus Australia Accredited Designer program, members receive a suite of promotional assets alongside their catalogue, supporting both print and digital advertising. - Improved efficiency and predictability
The Standard Sale Catalogue Data is delivered within a consistent 3 working day turnaround, providing certainty in the final stages. - Greater flexibility and control
Members can tailor catalogue design, layout and presentation to suit their individual program and sale.
ADDED VALUE THROUGH ACCREDITED DESIGNERS
As part of the Angus Australia Accredited Designer program, members now receive additional value through a dedicated Angus Australia Member Package, included within the designer’s service offering.
This package provides marketing-ready promotional assets to support your sale beyond the catalogue itself, including:
- a full page print advertisement
- a half page print advertisement
- a digital website advertisement suitable for Angus Australia platforms
These assets are designed to meet Angus Australia specifications and can be used across both print and digital channels, ensuring members are equipped with consistent, high-quality promotional material to support their sale.
This approach means members are not just producing a catalogue but are supported with a coordinated marketing presence leading into their sale.
SUPPORTING STRONGER SALE OUTCOMES
By aligning the catalogue process with how sales are actually prepared, Angus Australia is supporting members to:
- better plan and promote their sale
- present their cattle with clarity and confidence
- make informed decisions closer to sale day
- deliver a more professional and effective catalogue
This approach ensures Angus catalogues continue to reflect the quality, integrity and commercial value of Angus genetics.
GETTING STARTED
Members can access everything they need via the Angus Australia website, including:
- Sale Lot Spreadsheet
- Standard Sale Catalogue Data request
- List of Angus Australia Accredited Designers
- A downloadable guide to preparing your sale catalogue
For assistance, contact catalogues@angusaustralia.com.au or phone 02 6773 4600.
