Share Your Angus Story With Us
Angus Australia is pleased to introduce a new, member-focused initiative designed to help showcase the people, programs and passion behind Angus cattle across the country.
Our Social Media Collaboration Guidelines for Members make it easier for financial members to share their stories through Angus Australia’s social media channels, giving you the opportunity to reach a wider audience while being part of the national Angus story.
This initiative is all about working together to highlight the strength, diversity and professionalism of Angus operations nationwide.
Why Get Involved?
By collaborating with Angus Australia on social media, members can enjoy a range of benefits, including:
- Greater visibility for your stud or operation
- Access to Angus Australia’s highly engaged and growing online audience
- Positive association with the national breed organisation
- Increased recognition across the wider beef industry
- The opportunity to contribute to the story of “Angus for Every System”
It’s a simple way to amplify your message while remaining aligned with the trusted Angus brand.
How the Collaboration Works
To ensure fairness and maintain quality across platforms, each financial member can submit one collaboration per platform per year. This applies to:
- Instagram: 1 collaboration post “or” reel
- Facebook: 1 post or reel
- Twitter/LinkedIn: 1 post per platform
Instagram and Facebook Stories may be shared more frequently, depending on Angus Australia’s discretion.
Members are encouraged to think strategically about timing, whether aligning content with seasonal activities, key events, or milestones within their breeding program.
What Content Works Best?
We’re looking for authentic, high-quality content that reflects the professionalism of Angus members and the strength of the breed. Content ideas include:
- Photos or videos of Angus cattle
- Day to day farm life
- Breeding program highlights and achievements
- Seasonal activities such as calving or weaning
- Industry events, shows and field days
- Behind the scenes glimpses of your operation
- Responsible cattle care and animal welfare practices
If it’s something you’re proud of and it reflects Angus excellence, we’d love to see it.
Maintaining High Standards Across All Platforms
To protect the reputation of members, the breed, and the industry, all submitted content must meet universal quality and professionalism standards. This includes:
- Clear, well‑lit images and stable video footage
- No promotional messaging (e.g., sales, dates, products)
- No stud or business logos on imagery
- No inappropriate language, music, or political messaging
- No watermarks or competing breed organisation branding
- Demonstrated high animal welfare
- Professional, positive messaging consistent with Angus Australia brand values
How to Submit Content
Each platform has specific submission guidelines, with Instagram Reels and collaboration posts requiring members to tag Angus Australia as an official collaborator. Facebook, Twitter and LinkedIn content can be reshared by tagging Angus Australia and using the hashtag #AngusAustraliaShare.
Stories offer a flexible option for more spontaneous updates, provided they meet all quality and brand standards.
Copyright, Legal Responsibility & Brand Protection
Members are reminded that all content must be their own or used with permission, including music. Angus Australia will decline any content that doesn’t meet its brand, welfare, or copyright expectations.
Building the Angus Story Together
This collaboration initiative represents a significant step forward in sharing the diverse stories of Angus breeders nationwide. By working together, Angus Australia and its members can elevate the visibility of the breed and celebrate the excellence, heritage and dedication that define the Angus community.
Members interested in participating can send social media–related enquiries to: socials@angusaustralia.com.au
(Please note: This contact is strictly for content collaboration, not for advice on creating or managing member social accounts.)
Updates to these guidelines will be communicated through regular member channels as they evolve.
